In radio research terminology the term “P1’s” has come to mean core listeners – those who respond with the name of your station when asked “what radio station did you listen to most over the past week”. “P2’s” are those
Tag archieven: BP&R
uhm… Local Radio?
BP&R collegue Peter Don gave this great bit about uhm… local (?) radio or how local radio might sound in the future. Listen here: uk_local_radio… Lees verder >>
Great Online Musictest Tool
’though i have a strong believe that call-out music tests still give you the most reliable testresults, MyMusicTest is a great tool for radiostations with a small research budget to test their songs.
Developed by BP&R, take a look at: … Lees verder >>
Thijs Bakker ist neuer Musikstratege bei radio NRW
Persbericht van www.radioszene.de
Seit Anfang Dezember verstärkt radio NRW seine Musikreaktion durch Thijs Bakker. Als Inhouse-Consultant ist der 41-Jährige vor allem für die Musik-Strategieplanung zuständig und arbeitet in dieser Funktion eng mit dem Musikchef Thorsten Sutter zusammen, der Anfang November … Lees verder >>
8 Key Elements In Promotion or Contest Planning
Wayne Clouten’s 8 Key Elements In Promotion or Contest Planning:
1. SET UP
The best promotions are those that involve the audience in their creation. Consider ways to involve or create the perception that listeners had an influence in the … Lees verder >>